It’s become a truism of the Information Age that you’ve GOT to use social networks to market your creative product, be it an indie film or a book or a CD or a painting.

Don’t take my word for it, go and do a Google search for the keywords “marketing” and “social network.” Millions of hits. There’s a whole cottage industry that’s grown up overnight, professing to teach you HOW to use social networking and charging a pretty penny for this arcane knowledge.

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How do YOU define success in the movie business?

I just finished reading an L.A. Times article about some new Hollywood releases and how much they are predicted to take in at the box office. Now, this is not Oscar material, mind you, more like the end-of-summer purging of movies that will end up on home video sooner rather than later.

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These days, your presence (or absence) on the World Wide Web depends mostly on how frequently you post fresh information on your site.

With that in mind, I’ve been working with my web developer (and former Gannon student) Meilena Hauslendale on a top-to-bottom update of what used to be the Tom Weber Video Services website. The new site uses Wordpress software and allows me to update any section of the site at will. I hope that this will encourage me to post items more frequently.

The change reflects another reality of the digital age: technology has made the tools of video production so accessible and easy to use that there really isn’t much of a market for video production services any more. Pretty much any band or solo artists who wants a video can find a friend, neighbor, or family member to make it for them. If you have an iPhone, you can shoot a passable video, edit it and upload it to YouTube right from the phone.

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FAVORITES AROUND THE WEB

SORRY, THIS HASN’T BEEN UPDATED IN A LONG TIME (9/4/16)
The links are all still good.

John Eger, who teaches communication and public policy at San Diego State University, has posted a fantastic article about advanced technology and the survival of many cities. He’s one of a number of experts who agrees that the world is turning into a collection of powerful city/states in a global economy where nobody is in charge. Excellent reading.

Veteran indie producer Ted Hope, whose credits include 21 Grams by Oscar-winning director Alejandro González Iñárritu, talks about Five Crucial Things We Want From Movies. Short, sweet, and definitely to the point.

Ted has gone back to producing after stints with the Fandor movie streaming service and the San Francisco Film Society. Here’s his master list of distribution case studies, a useful resource for those of us looking for ways to get our films in front of wider audiences.

 


        

Tom Weber Films LLC is a producer and distributor of films about music, including the feature-length documentary Troubadour Blues. We also produce artist profiles, electronic press kits, music videos, multi-camera live concert programs and narrative films. We act as distributor for other filmmakers in the North American and international markets. Welcome to our website.




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