I’m approaching the gigantic South By Southwest conference-festival-tradeshow like I approach most things — starting with small exploratory trips around the periphery before diving in headfirst. Today I stood in various lines for about 90 minutes to get my “platinum” registration badge. The picture captures but a small portion of the endless queue, which snaked all the way around the gigantic Austin Convention Center.
My platinum badge is not some kind of VIP item, it just means I am here for all three segments of the 10-day event: Interactive, Film and Music.
While you’re at it, look around the site. It is a great community of musicians, writers, and music-loving folks of all kinds, and it has some videos that you can’t see anywhere else.
It’s become a truism of the Information Age that you’ve GOT to use social networks to market your creative product, be it an indie film or a book or a CD or a painting.
Don’t take my word for it, go and do a Google search for the keywords “marketing” and “social network.” Millions of hits. There’s a whole cottage industry that’s grown up overnight, professing to teach you HOW to use social networking and charging a pretty penny for this arcane knowledge.