Technology Category

I’m approaching the gigantic South By Southwest conference-festival-tradeshow like I approach most things — starting with small exploratory trips around the periphery before diving in headfirst. Today I stood in various lines for about 90 minutes to get my “platinum” registration badge. The picture captures but a small portion of the endless queue, which snaked all the way around the gigantic Austin Convention Center.

My platinum badge is not some kind of VIP item, it just means I am here for all three segments of the 10-day event: Interactive, Film and Music.

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It’s become a truism of the Information Age that you’ve GOT to use social networks to market your creative product, be it an indie film or a book or a CD or a painting.

Don’t take my word for it, go and do a Google search for the keywords “marketing” and “social network.” Millions of hits. There’s a whole cottage industry that’s grown up overnight, professing to teach you HOW to use social networking and charging a pretty penny for this arcane knowledge.

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How do YOU define success in the movie business?

I just finished reading an L.A. Times article about some new Hollywood releases and how much they are predicted to take in at the box office. Now, this is not Oscar material, mind you, more like the end-of-summer purging of movies that will end up on home video sooner rather than later.

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Tom Weber Films LLC is a producer and distributor of films about music, including the feature-length documentary Troubadour Blues. We also produce artist profiles, electronic press kits, music videos, multi-camera live concert programs and narrative films. We act as distributor for other filmmakers in the North American and international markets. Welcome to our website.




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