How-To Articles Category

The digital age has empowered filmmakers, or so we hear. Anybody with a story to tell can get inexpensive camera gear and user-friendly editing software and make a movie. Seems like you can’t turn around without running into another website or e-magazine dispensing technical advice to filmmakers — what’s the best camera, what’s the best lens, how to get the big-budget look on your low-budget movie.

After that, you’re on your own. You can put up a website and Facebook page, build a mailing list, try to sell your own DVDs or downloads. You can put a trailer up on YouTube, put the whole film in the iTunes store. But getting anybody to pay attention is truly daunting. It’s really true what music guru Bob Lefsetz says: NOBODY CARES!

After that, you’re on your own. You can put up a website and Facebook page, build a mailing list, try to sell your own DVDs or downloads. You can put a trailer up on YouTube, put the whole film in the iTunes store. But — and this is a BIG but — getting anybody to pay attention is truly daunting. It’s really true what music guru Bob Lefsetz says: Nobody cares! Your movie could be the best movie in the world, but you’re going to have to put a hell of a lot of work into making people want to watch it.

It’s become a truism of the Information Age that you’ve GOT to use social networks to market your creative product, be it an indie film or a book or a CD or a painting.

Don’t take my word for it, go and do a Google search for the keywords “marketing” and “social network.” Millions of hits. There’s a whole cottage industry that’s grown up overnight, professing to teach you HOW to use social networking and charging a pretty penny for this arcane knowledge.

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How do YOU define success in the movie business?

I just finished reading an L.A. Times article about some new Hollywood releases and how much they are predicted to take in at the box office. Now, this is not Oscar material, mind you, more like the end-of-summer purging of movies that will end up on home video sooner rather than later.

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Tom Weber Films LLC is a producer and distributor of films about music, including the feature-length documentary Troubadour Blues. We also produce artist profiles, electronic press kits, music videos, multi-camera live concert programs and narrative films. We act as distributor for other filmmakers in the North American and international markets. Welcome to our website.




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