Digital Content Category

It’s become a truism of the Information Age that you’ve GOT to use social networks to market your creative product, be it an indie film or a book or a CD or a painting.

Don’t take my word for it, go and do a Google search for the keywords “marketing” and “social network.” Millions of hits. There’s a whole cottage industry that’s grown up overnight, professing to teach you HOW to use social networking and charging a pretty penny for this arcane knowledge.

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How do YOU define success in the movie business?

I just finished reading an L.A. Times article about some new Hollywood releases and how much they are predicted to take in at the box office. Now, this is not Oscar material, mind you, more like the end-of-summer purging of movies that will end up on home video sooner rather than later.

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These days, your presence (or absence) on the World Wide Web depends mostly on how frequently you post fresh information on your site.

With that in mind, I’ve been working with my web developer (and former Gannon student) Meilena Hauslendale on a top-to-bottom update of what used to be the Tom Weber Video Services website. The new site uses Wordpress software and allows me to update any section of the site at will. I hope that this will encourage me to post items more frequently.

The change reflects another reality of the digital age: technology has made the tools of video production so accessible and easy to use that there really isn’t much of a market for video production services any more. Pretty much any band or solo artists who wants a video can find a friend, neighbor, or family member to make it for them. If you have an iPhone, you can shoot a passable video, edit it and upload it to YouTube right from the phone.


        

Tom Weber Films LLC is a producer and distributor of films about music, including the feature-length documentary Troubadour Blues. We also produce artist profiles, electronic press kits, music videos, multi-camera live concert programs and narrative films. We act as distributor for other filmmakers in the North American and international markets. Welcome to our website.




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