These days, your presence (or absence) on the World Wide Web depends mostly on how frequently you post fresh information on your site.

With that in mind, I’ve been working with my web developer (and former Gannon student) Meilena Hauslendale on a top-to-bottom update of what used to be the Tom Weber Video Services website. The new site uses WordPress software and allows me to update any section of the site at will. I hope that this will encourage me to post items more frequently.

The change reflects another reality of the digital age: technology has made the tools of video production so accessible and easy to use that there really isn’t much of a market for video production services any more. Pretty much any band or solo artists who wants a video can find a friend, neighbor, or family member to make it for them. If you have an iPhone, you can shoot a passable video, edit it and upload it to YouTube right from the phone.

Small video production companies have gone the way of the quill pen and the buggy whip. Everybody is making their own videos. This was brought home to me last February at the Folk Alliance conference. Five years ago, I was the only one there with professional video gear. This year, I remember looking around the room late one night while Garrison Starr was playing a guerrilla showcase — and realizing that I was the only one who was NOT making a video.

I’m switching my focus as a videographer and editor from performing work for hire to producing content that I own and can market on my own. The Troubadour Blues documentary is the first in what I hope will be a long series of films about music and musicians. I’m working on another documentary now, but hope to branch out into concert films, artist profiles and even scripted drama.

So, look around the place and make yourself comfortable. In the coming months I’ll be blogging a lot about the changing world of independent filmmaking, from how-to articles to movie reviews to interviews with other filmmakers whom I encounter along the way. Hope you’ll come back often!